Saturday, February 23, 2013

Up in Your Business: 3 Companies Who Could Benefit from Reputation Management

Now that we've captured your attention with our taboo name for negative PR management , the PR Whores want to give you 3 (although there are millions more) examples of companies who could benefit greatly from ORM , or Online Reputation Management

The strong content writers behind this PR firm, just like you, know someone or something scandalous that has happened to someone... in which they were unable to hide from the general public (thanks to the overuse of our information superhighway).

So here's what some of our PR Whores writers experienced... Now YOU be the judge of whether they should've cleaned up their image on the internet !

PR Whores Blunder #1 -- One of our writers used to work at a doctor's office 4 years ago. During that time, she believed the practicing physician was an upstanding citizen, who had no flaws (or even had bad hair days). Until she "Googled" him. Come to find out, this doctor actually lost his medical license in the past for charges which were eventually reduced to "mail fraud." And during those years when the Doc had no license, he was still working as a doctor, but just practicing medicine as a "consultant." Although that doctor eventually regained his  medical license and remains practicing legitimately today, our World Wide Web remains littered with the remnants of the doc's legal debacle... including former patients' reactions, court documents, & statements from medical authorities. 
The moral of Blunder #1? Businesses in the medical or healthcare industry could definitely use some "housekeeping" online.

PR Whores Blunder #2 -- A second writer for the PR Whores is formerly a news producer (they're the ones who write the entire newscast) from a CBS station in the south. During her stint at the TV station, one of the main anchors (think Ron Burgundy here) was arrested for driving under the influence while leaving a colleague's bachelorette party. The "nail in the coffin" part of this story is that the overnight news producer (who was in the newsroom cranking out the morning news program) heard the ENTIRE scandal take place LIVE on the police scanners which were blaring in the newsroom. From actually getting pulled over, to the sobriety test, to being locked up in the county jail, the producer heard EVERYTHING. The internet was instantaneously bombarded with this news story and incidentally the next day that news anchor was fired from the TV station and left looking for a new job in another market.
The moral of Blunder #2? Companies and employees in the public eye need to save their reputations online in order to restore credibility and ultimately, appear worthy of being hired despite an unfortunate encounter with the police.

PR Whores Blunder #3 -- A third writer on our PR Whores staff is formerly a marketing person from the lovely arena of Corporate America. Prior to taking that office job she did dozens of photo shoots, promotional modeling gigs and brand ambassador work (but nothing pornographic) as a means of supplementary income. Now we all know this... Companies like Hooters, Harley Davidson, Budweiser, heck even the UFC, LOVE to be represented by attractive people. You know how they say "sex sells?" Well they were right. It does. The flip side of this, however, is when a woman does promotional modeling or brand ambassador work... pictures and videos of their gigs always end up online which is good for marketing that particular company, but bad for marketing yourself to a conference room full of men wearing those fancy button-down shirts with the sparkly cufflinks. You may be "hot" on the internet representing the newest Dutch vodka to hit liquor store shelves, but "hot" is never associated with intelligence, being qualified, or even being educated. If the gal just didn't have flattering pictures all over Facebook , Twitter & Instagram, she may have been taken a bit more seriously in the white collar world.
The moral of Blunder #3? High profile companies as well as anyone with a corporate position should manage any bad press online to protect their brand or reputation as a professional.

So there you have it. 3 real-life examples of companies/people who NEED Online Reputation Management ( ORM ) from the PR Whores for the sake of their careers, their finances and their futures. 

To inquire about our negative PR management services or to receive a quote for your company contact us: info@PRWhores.com or check out our web site TODAY!

Save yourselves already!
--The PR Whores




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