a) Welcome you to 2013! Most people today search for products and/or services ONLINE prior to becoming an actual customer. So if you're hopping on the bandwagon today, we welcome you!
b) Remind you to make your web site (or domain) name easy to remember, simple to type and basic enough for users to pass along to others (for site/sales referrals).
With that being said, here are 5 great tips from our friends at Weebly for choosing the best domain (or web site) name for your business--
1. Keep it Short.The simplest way for a visitor to reach your site is by typing your domain directly into their browser’s address bar. Make this easier for them by buying a domain name that is short and to the point. Try not to go over twenty characters, and if you can keep it even shorter then all the better.
2. Be Simple and Obvious.
Your domain name is essentially the "name" of your site. That name should be easy to both remember and spell. Are you creating a portfolio or personal site? Use your first and last name as the address. Creating a site for your business? Use the name of your business.
3. Avoid Numerals, Underscores and Hyphens If You Can.
Sometimes it's not possible to follow the second tip because the name you want is already taken. As an example, let’s say you own a bakery named Brooke’s Bakery. The obvious choice for your domain name is brookesbakery.com.
4. Use Keywords and Cleverness if Necessary.
What if our bakery example was focused on a specific type of baked good? Brookesbreads.com or brookespies.com would be good alternatives to the company name.
5. Register Your Domain for Multiple Years.
We’re not saying this simply because it means you’re spending more money. Search engines like Google actually look at the domain’s length of registration to help judge the legitimacy of your site. A longer term registration looks more legitimate and makes them more likely to rank you highly. It won’t necessarily mean a huge boost, but every little bit helps.
So there you have it. Five solid tips for selecting the best domain name for your new company web site. And when you're ready to add in the fancy stuff, like social media content, blogs & online reputation management ...contact us. We're here to help!
--The PR Whores
For more information about our reputation management services visit: PRWhores.com .
There's nothing like an easy domain to remember. Phrases over with over 4 words is too much. Branding domain names like GreatPrairieGroup.com is necessary but others like StrategicControl.xyz is a great strategy.
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