Think about the last time you were going out for dinner and
wanted to try a new restaurant.
Why did you choose that particular spot?!
If you're like most of us, you probably searched online or looked at several review sites for a venue with flattering reviews and therefore, an excellent reputation.
While having a positive online reputation is great for restaurants (who rely heavily on favorable reviews to pull customers in), does it really matter for your business too, even if you're not in the same type of industry? The long and short of it is, YES. Absolutely.
Why did you choose that particular spot?!
If you're like most of us, you probably searched online or looked at several review sites for a venue with flattering reviews and therefore, an excellent reputation.
While having a positive online reputation is great for restaurants (who rely heavily on favorable reviews to pull customers in), does it really matter for your business too, even if you're not in the same type of industry? The long and short of it is, YES. Absolutely.
At PR Whores our reputation management team knows that today's customers, as well as new & repeat business, rely look to the wonderful World Wide Web for hunting down the products and services they need.
They also utilize the internet to:
- peruse consumer review platforms
- check out your new promotions on social media
- read through your web site to formulate an opinion about what they find and who they ultimately purchase from.
But this isn't just the case for restaurants, so don’t kid yourself... They're even doing this with YOUR business!
With that being said, here are 4 simple strategies for building a positive online reputation so the prospects and customers who find your products or services online will have plenty to rave about themselves when it comes to BUYING FROM YOU:
1. Boast about your products & services with a BLOG.
By having a blog that is regularly updated with articles that cover everything from what your company is doing (PR) to how you use systems or even observances about the markets or products helps in establishing you as an expert. The key here is that articles need to be regular – at least twice a week – and relevant to the reader.
By having a blog that is regularly updated with articles that cover everything from what your company is doing (PR) to how you use systems or even observances about the markets or products helps in establishing you as an expert. The key here is that articles need to be regular – at least twice a week – and relevant to the reader.
2. Reward those who leave RAVE REVIEWS.
Reviews from your actual customers/clients/patrons are incredibly important (we can't stress this enough). A recent study published on Reputation.com revealed that a whopping 92% of internet users read internet reviews when shopping for something online. To go even further, an astonishing 89% of users trust online reviews...which is why having a multitude of them accessible on the web is so crucial.
Why not encourage customers to review your products and/or services on various online review sites (such as Google Reviews, Yelp, Kudzu or CitySearch). In exchange, offer them an incentive such as a FREE sample of your newest product line or a discount off one of your special services!
Reviews from your actual customers/clients/patrons are incredibly important (we can't stress this enough). A recent study published on Reputation.com revealed that a whopping 92% of internet users read internet reviews when shopping for something online. To go even further, an astonishing 89% of users trust online reviews...which is why having a multitude of them accessible on the web is so crucial.
Why not encourage customers to review your products and/or services on various online review sites (such as Google Reviews, Yelp, Kudzu or CitySearch). In exchange, offer them an incentive such as a FREE sample of your newest product line or a discount off one of your special services!
3. Generate some PUBLICITY.
You aren't going to establish an optimal online reputation by doing nothing (we know, it's hard to believe). This means you’ll have to work at it and ultimately, GET IT OUT THERE. Do this by:
- writing feature articles or press releases
- generating frequent blogs about your business to inform readers about why they need your products/services
- doing some web advertising (such as Google AdWords or web banners) to promote your company digitally as much as possible.
You aren't going to establish an optimal online reputation by doing nothing (we know, it's hard to believe). This means you’ll have to work at it and ultimately, GET IT OUT THERE. Do this by:
- writing feature articles or press releases
- generating frequent blogs about your business to inform readers about why they need your products/services
- doing some web advertising (such as Google AdWords or web banners) to promote your company digitally as much as possible.
4. Become more active on the SOCIAL scene.
78% of consumers believe it is significantly important to look up information about a company's product/service online before actually interacting or doing business with them. If you have an active & visible web presence for your brand (as well as your specific products or services), you are more likely to be found and be perceived as having a better reputation than your competition, especially if they're not as easy to find online as YOU are.
78% of consumers believe it is significantly important to look up information about a company's product/service online before actually interacting or doing business with them. If you have an active & visible web presence for your brand (as well as your specific products or services), you are more likely to be found and be perceived as having a better reputation than your competition, especially if they're not as easy to find online as YOU are.
Rome wasn't built in a day... and neither will your reputation.
You are going to need to work hard on it with daily updates, continuous monitoring and most of all, patience. Many experts agree it can take at least 3 months to see any results, and possibly years to see a truly solid online reputation established for your brand (even if you're not a restaurant).
For information about establishing a strong online reputation for your business with "in good taste" CLICK HERE.
--The PR Whores
Blog content created for PR Whores by Escaype Enterprises LLC.
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